1

Brand strategy and brand evolution: welcome to the world of the meme

Wu, Yufan, Ardley, Barry
Journal:
The Marketing Review
Year:
2007
Language:
english
File:
PDF, 79 KB
english, 2007
2

Marketing theory and critical phenomenology

Hines, Anthony A., Ardley, Barry
Journal:
Marketing Intelligence & Planning
Year:
2011
Language:
english
File:
PDF, 204 KB
english, 2011
3

After Brexit: Rethinking the structure of the UK economy and its branding strategies

Ardley, Barry
Journal:
Strategic Change
Year:
2018
Language:
english
File:
PDF, 426 KB
english, 2018
6

Articles of faith and mystic matrices

Blythe, Jim, Ardley, Barry
Journal:
Qualitative Market Research / An International Journal
Year:
2008
Language:
english
File:
PDF, 163 KB
english, 2008
8

Magna Carta: repositioning the secular as ‘sacred’

Ardley, Barry, Voase, Richard
Journal:
International Journal of Heritage Studies
Year:
2013
Language:
english
File:
PDF, 417 KB
english, 2013
9

Telling Stories about Strategies: A Narratological Approach to Marketing Planning

Ardley, Barry
Journal:
The Marketing Review
Year:
2006
Language:
english
File:
PDF, 135 KB
english, 2006
10

Denial at the top table: status attributions and implications for marketing

Davies, Mark A.P., Ardley, Barry
Journal:
Journal of Strategic Marketing
Year:
2012
Language:
english
File:
PDF, 124 KB
english, 2012
11

Can China overcome the difficulties of establishing successful global brands?

David Floyd, Barry Ardley, John McManus
Journal:
Strategic Change
Year:
2011
Language:
english
File:
PDF, 92 KB
english, 2011
14

Situated learning and marketing

Cox, Val, Ardley, Barry
Journal:
Marketing Intelligence & Planning
Year:
2006
Language:
english
File:
PDF, 97 KB
english, 2006
15

A case of mistaken identity: theory, practice and the marketing textbook

Wagner, Beverly, Ardley, Barry
Journal:
European Business Review
Year:
2008
Language:
english
File:
PDF, 91 KB
english, 2008
16

Strategies and servicescapes: Delivering user-focused health care in Europe and China

Ardley, Barry, Chen, Ning Chris
Journal:
Strategic Change
Year:
2017
Language:
english
File:
PDF, 269 KB
english, 2017
18

The student practitioner

Brennan, Ross, Ardley, Barry, Taylor, Nick
Journal:
Marketing Intelligence & Planning
Year:
2010
Language:
english
File:
PDF, 207 KB
english, 2010
19

College Marketing and the Management of Change

Ardley, Barry
Journal:
Journal of Further and Higher Education
Year:
1994
Language:
english
File:
PDF, 612 KB
english, 1994